Also known as: Shopify Operations Manager, Ecommerce Operations Lead, Customer Experience Operations Manager
The DTC Operations Manager owns the accuracy, performance, and customer experience of our Shopify store. This role ensures customers clearly understand what they are buying, when it will ship, and what to expect after purchase.
Core Responsibilities
Shopify Operations & Store Accuracy
- Own day-to-day Shopify store operations and customer experience
- Audit the site for broken links, outdated promotions, incorrect pricing, and conflicting messaging
- Ensure consistency across product pages, landing pages, collections, shipping details, split shipments, and pre-orders
- Support promotion setup and backend accuracy
Customer Experience
- Respond to customer inquiries via Shopify Inbox and social channels
- Process refunds, reships, cancellations, and order updates
- Triage support tickets and resolve issues based on urgency
- Identify recurring customer pain points and recommend improvements
- Ensure all customer communication is clear, accurate, and aligned with current messaging
Order Operations & Fulfillment
- Monitor order flow across Shopify, Base, and Amazon MCF
- Resolve failed orders, inventory issues, and fulfillment discrepancies
- Coordinate with fulfillment teams to ensure timely delivery
- Manage split shipments, pre-orders, out-of-stock items, and delayed packages
Systems, SOPs & Automation
- Build, document, and maintain SOPs for recurring workflows
- Identify inefficiencies and implement automations using tools like Shopify Flow
- Optimize customer service tools such as Gorgias
- Use AI tools to reduce manual work, improve accuracy, and streamline operations
Reporting, Compliance & Risk
- Deliver weekly Shopify performance reports
- Track key metrics including CAC, LTV, and funnel performance
- Identify trends, risks, and operational issues early
- Maintain compliance with ADA, privacy, tracking, disclosure, and platform requirements