Our story started the same way many of our customers’ did: by launching a retail brand. That firsthand experience shaped our belief that trade success takes more than software alone. It takes clarity, accountability, and people who know how to turn data into action.
Since 2015, we’ve partnered with hundreds of CPG brands — from category leaders to fast-growing challengers — to bring structure, insight, and confidence to one of the most complex areas of retail.
OUR SOLUTIONS
CPGenius™ for Trade: A single source of truth for trade promotion management and planning — enabling teams to plan a single promotion or an entire year, adjust forecasts in-flight, and analyze promotion effectiveness using real sales data.
CPGenius™ for Deductions: The industry’s most comprehensive deduction management service, combining automation, AI, and a dedicated team of specialists to manage deductions end-to-end — from capture through recovery — while providing clear visibility into what’s impacting margins.
CPGenius™ for Demos & Events: Streamlines field marketing and demo programs by centralizing event planning, staffing, training, payments, and ROI analysis tied directly to sales performance.